A good web design begins with highly relevant content. Content is KING on the Internet as that is
what people are seeking!
People use the Internet for a lot of things:
So a good web design that stacks everything in your favor needs to use all
the available web design resources available. Each of these areas requires some degree of content to be
written - to give people what they are seeking and have them coming back again and again.
Whether it be:
Answers to the questions they seek,
Details about a product or service you offer,
A brief explanation of the video and/or audio they are going to view and/or listen to,
Or an explanation of the game they have chosen and how to play it.
And because humans are inherently nosey they want to see what their friends and family are doing -
thus the explosion of "Social Networking".
But it must be good content that is accurate, concise and answers the users questions.
Remember, on the Internet you are not "talking to" a potential customer like you would on the phone or face to
face. So you have to answer the questions they have which means anticipating what those questions will be
Content writing is partially art and mostly understanding of the who, what, when, where and
the how (the "wiifm") that all potential customers have. Another problem new content writers must learn is the
art of formatting their content for the Internet which is different then you would use for a business letter or a
You see on the Internet people are skimmers. Meaning they don't read every word they "skim" through
the information looking for key phrases and information. If they see those then, AND ONLY
THEN, will they go back and actually read your information (the content you provide).
That means using proper English, or whatever language you are writing in, but without the use
of acronyms, etc. At least not in the beginning. You also have to write at the layman's level - unless your site is
specifically for a group of professionals.
Well writen content also serves to prove to the prospect your company is the one they want to deal
with. By providing the right information in an informative manner you PROVE to the customer you know what you are
talking about. You are the "expert" on the subject at hand. People WANT to deal with the best, most knowlwedgeable
companies who treat them fairly and that are fairly priced!
We can research and write your content for you on a contract basis or on an page by page basis
- your choice. Our writers or all English speaking college graduates, with at least minors in English,
and they understand the special formatting requirements needed for properly displaying content on the Internet.
You will own ALL the copyrights to the articles we write and they are NOT sold to other
clients - ever. We NEVER reuse articles for others and we do NOT plagiarize articles or re-writes of
information that maybe copyrighted elsewhere.
For a quote please feel out a quote
request and let's talk. We would love to help you.
Back to the top of the Content